Higher Education Marketing Can Help You Grow Your Business

Higher Education Marketing offers online marketing to educational institutions throughout the world. The company offers the following services to schools, universities, colleges and training institutions:

=> Google analytics

=> Search engine optimization

=> PPC (Pay per Click) marketing

=> Social media monitoring and engagement

=> Google maps and local search

=> Web design and development

=> SMS (Short Messages Service)

=> Mobile marketing for higher education

Our mission is to improve your school’s web marketing by enhancing the effectiveness of your website through search engine optimization and other internet marketing techniques. Some of our present clients are Automotive Training Center, Centennial College, and Mohawk College of Arts & Technology, Academy of Learning, CATI, Canadian Tourism College, and others. Our expertise and knowledge of web marketing allow us to provide customized and comprehensive solutions to our clients.

Our search engine optimization ensures that your website has a high ranking on major search portals, and our social media monitoring services helps you understand your school’s social media presence, as well as your school’s reputation. Keystone academic also has extensive knowledge of Google maps and local marketing, ensuring that your local presence is well managed. Our SMS service will help you send real-time messages to students and prospects anywhere, and anytime.

Higher Education Marketing’s Google Analytics services can ensure that a key performance indicator (KPIs) is properly measured.

Why Google Analytics for Higher Education?

Along with a full technical audit of your website, Higher Education Marketing considers the setup of Google Analytics the first step towards improving your website and Internet marketing performance.

Google Analytics, therefore, lets your school effectively monitor website statistics and marketing campaigns in real time. This “hidden” information is critical, as it makes it easy to understand which higher education marketing technique gives you the best return on investment.

Higher Education Marketing’s Google Analytics services can ensure that a key performance indicator (KPIs) is properly measured.

Why Google Analytics for Higher Education?

Google Analytics is a fully integrated reporting system with Google Ad words that offers an enterprise class analysis tool. Along with a full technical audit of your website, Higher Education Marketing considers the setup of Google Analytics the first step towards improving your website and Internet marketing performance.

This “hidden” information is critical, as it makes it easy to understand which higher education marketing technique gives you the best return on investment.

Individually tailored for each school, university, or college website, Higher Education Marketing’s SEO technical audit can identify problem spots and provide clear, concise, and easy to implement adjustments that can improve ranking and increase your school’s online visibility. Setup Webmaster Tools Search Engine Webmaster Tools are not as well-known as Web analytics but they are becoming just as important. Google, Yahoo, and Bing, among others, now offer these tools, which assure that your website is properly integrated with their search engines and help maintain the health and visibility of your site.

Online advertising will provide trackable results for the school. Because the advertising team is composed of experts who understand search engine marketing and higher education advertising, they will be able to provide reports to admissions and development offices regarding the number of searches for and hits which the college or university receives. Not only will they have the expertise to implement such advertising, but they also know how to explain the campaign and the results to admissions counselors, alumni associations, and trustee boards.

Higher Education Marketing offers Internet marketing services for schools: Search Engine Optimization, Pay per Click marketing and Google Analytics. For more information please visit our Marketing Higher Education website.